Sunday, May 22, 2011

Moserbaer Super DVD - M&E industry dilemma?

Moserbaer is one of India's largest CD/DVD manufacturers. They also happen to sell movie VCDs/DVDs in retail format as well as online @ MoserBaerHomeVideo.

Most of their online DVDs are Rs.99/- or so. However, they have something called the SuperDVD which is usually 3 movies @ Rs.30 to Rs.50 or thereabouts. The video quality is very good, only thing is they miss subtitles.

Interestingly, while their online catalog shows VCDs and regular DVDs which are priced close to the 3 digit number (Rs.100/-), they don't list the SuperDVDs. I don't think it's unintentional. Just shows that they are scared everyone will order only those online and regular business may get affected. However, IMHO, if that's indeed the case, it just shows how short sighted they are. They are fighting the inevitable.

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