Friday, February 27, 2004

Recommended Reading for Product & Brand Management

Some very good downloadable classroom material for Brand Management available at:


http://www.stuart.iit.edu/courses/MC%20502/Fall2003/


There are other equally good stuff for other subjects available there. Check them out.

Other recommended reading for BM are:

Building Brand from the Inside (2003; Michael Dunn and Scott Davis)
http://www.prophet.com/knowledge/articles/downloads/DavisDunn_BrandingInside.pdf

Aligning Your Organization and Your Brand for Performance (2001;
Interbrand)
http://www.brandchannel.com/images/papers/align_org_brand.pdf

Brands that Goes Places (2003; Patricia Tan)
http://www.brandchannel.com/features_effect.asp?id=157

Big Brands, Big Trouble (2001; Jack Trout)
Building Strong Brands (1996; David Aaker)
22 Immutable Laws of Branding (1998; Al Ries and Laura Ries)
PowerBranding (1997; Marty Brandt and Grant Johnson)

Thursday, February 26, 2004

The Complete Guide to GoogleMania

Read

http://wired.com/wired/archive/12.03/google_pr.html

for the following sections

* Surviving IPO Fever
* How to Speak Google
* I'm Feeling Lucky
* 4 Scenarios for the Future
* The (Evil) Genius of Content Spammers
* It's an Ad, Ad, Ad, Ad World
* Google's Open Source Idea Lab
* How to Kill Google
* Redesigning the Interface
* Google vs. Gates

Chennai trains enter Wi-Fi platform

Southern Railway with DishnetDSL has launched a Wi-Fi Internet Zone,
which has coverage of 100 meters within Chennai Central railway station.

If Chennai International Airport is the first Airport in India to go
Wi-Fi, now Chennai has to its credit of getting the first Wi-Fi railway
station. Southern Railway in association with DishnetDSL has launched a
Wi-Fi Internet Zone, which has coverage of 100 meters within Chennai
Central railway station.

Read more @
http://www.ciol.com/content/news/2004/104022604.asp