Friday, February 27, 2004

Recommended Reading for Product & Brand Management

Some very good downloadable classroom material for Brand Management available at:


http://www.stuart.iit.edu/courses/MC%20502/Fall2003/


There are other equally good stuff for other subjects available there. Check them out.

Other recommended reading for BM are:

Building Brand from the Inside (2003; Michael Dunn and Scott Davis)
http://www.prophet.com/knowledge/articles/downloads/DavisDunn_BrandingInside.pdf

Aligning Your Organization and Your Brand for Performance (2001;
Interbrand)
http://www.brandchannel.com/images/papers/align_org_brand.pdf

Brands that Goes Places (2003; Patricia Tan)
http://www.brandchannel.com/features_effect.asp?id=157

Big Brands, Big Trouble (2001; Jack Trout)
Building Strong Brands (1996; David Aaker)
22 Immutable Laws of Branding (1998; Al Ries and Laura Ries)
PowerBranding (1997; Marty Brandt and Grant Johnson)

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