Wednesday, November 12, 2014

Are Flipkart, Amazon, Snapdeal, Ebay, ... cheating the public?

Are e-commerce sites like Flipkart, Amazon (India), Snapdeal, Ebay, etc cheating the Indian population/public when it comes to many electronic devices resale?

Most electronic, electrical manufacturers/vendors (like networking products, mobiles, televisions, washing machines, etc) refuse warranty when it comes to these e-commerce sites. However, these sites continue to sell (or allow others to sell) these goods claiming manufacturer/other warranty.

Isn't that willful cheating or misleading?

The irony or the salt on the wound is that these very manufacturers/vendors often sell their goods via online retailers/e-commerce sites in other parts of the world!! That's adding insult to injury, IMHO. I understand that it's market forces at play, and it's often a tough choice, and there's probably no right/wrong answer. If these new e-commerce sites only represent 5% of the retail market, shouldn't these guys be embracing them happily? Afterall, 95% is still out there via traditional model. Or are they scared it will change and lead to power shift, and/or worried about antagonizing the remaining 95% of the market?

Eg., d-link denounces e-commerce sites such as flipkart, amazon, snapdeal!
Flipkart claims 3 years d-link manufacturer warranty.
Amazon claims 3 years warranty. Not sure who gives it - manufacturer / amazon / retailer? (Item in question sold by RageDeal and fulfilled by Amazon)
Snapdeal claims lifetime warranty! (sold by Trico online VOI)

I don't think these sites can ethically claim ignorance if the item is sold by a 3rd party retailer using their website. Although, they can possibly legally do so.

What's your thought? And, who should intervene to protect the consumer?

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