Saturday, February 12, 2005

Broadband: Disney India wants to enter the India bandwagon

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Besides being a prominent player in the kids entertainment segment, the $30-billion Walt Disney Television International-India (WDTVI-I), known for its Disney brand of cartoon characters and other icons, is upbeat on new services. The company is working with internet service providers (ISPs) for offering customised broadband services in the country.

Speaking to FE, Rajat Jain, managing director, WDTVI-I, elaborated: “We are working on the business opportunities avaiable through the 40-50 million mobile phones spread over a period of time. Perhaps, we can tap this offer through the wireless media.” However, he did not divulge the timing of this offer, as the modalities are still being worked out.

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Read the complete article here.

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