India Preps for IPTV (Internet Protocol based TeleVision) Explosion
Another market that may prove fruitful for Microsoft TV is India, where Reliance Infocomm Ltd. has been trialing the software giant's system for some time now (see Reliance, Microsoft Team on IP TV).
But Reliance isn't the only operator with IPTV plans. This week Chinese vendor ZTE Corp. (Shenzhen: 000063 - message board; Hong Kong: 0763), which includes Microsoft's middleware in its Telco TV offering, announced a $25 million triple-play equipment contract award with Atlas Interactive (India) Pvt. Ltd. (see ZTE Wins Triple-Play Deal in India and ZTE Will Unveil IP TV in Venice).
ZTE is providing equipment for the service provider's rollout of its NetTV services in the Delhi area. Atlas has plans to launch its service all over India, with analysts estimating the project will cost about $200 million initially.
So is this another score for Microsoft? Not this time. Rival middleware vendor Orca Interactive Ltd. has this deal in the bag (see Orca Wins IP TV Deal in India).
Another middleware player, Kasenna Inc., is also talking of success in India, though it's not known yet whether the deal is for a broad suite of Telco TV systems or just the firm's video servers (see Kasenna Launches TotalTV System). "India's going to be a very big [IPTV] market in 2005," predicts Kasenna sales director Robert Hopkins.
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