Thursday, December 02, 2004

How important it is to know the target audience ...

Another candidate for the humor blog, but given the "moral" of the story, fits in here for all my readers ;-)

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A disappointed salesman of Pepsi returns from his Middle East assignment.

A friend asked, "Why weren't you successful with the Arabs?"

The salesman explained, "When I got posted in the Middle East, I was very confident that I will make a good sales pitch as Pepsi is virtually unknown there. But, I had a problem I didn't know to speak Arabic. So, I planned to convey the message through 3 posters...

First poster, a man crawling through the hot desert sand ... totally exhausted and panting.
Second, the man is drinking our Pepsi.
Third, our man is now totally refreshed.
Then these posters were pasted all over the place"

"That should have worked," said the friend.

The salesman replied, "Well, not only did I not speak Arabic, I also didn't realize that Arabs read from right to left ..." !!

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