For those who missed to read this week's edition of Brand Equity
in ET (Economic Times), Philip Kotler speaks about nation
branding, dynamics involved, and much much more ...
Includes an insight on what made Cost Rica (of all countries amongst
Latin America, competing against the likes of Brazil - largest Latin
American economy, Chile - fastest growing and most stable economy,
Mexico - a member of NAFTA) win a bid for a $300-$500 million
investment by Intel !!
Read the online article @